Syllabus of Business Studies for Class 12th (Part 'B')

Syllabus of Business Studies for Class 12th (Part ‘B’)

12th syllabus

Syllabus of Business Studies for Class 12th (Part ‘B’)

Part B: Business Finance and Marketing:

(50 MARKS):

Unit 9: Financial Management:

(9th+10= 15 Marks)

  • 9.1: Concept, role, and objectives of Financial Management.
  • 9.2: Financial decisions: investment, financing, and dividend- Meaning and factors affecting.
  • 9.3: Financial Planning- concept and importance .
  • 9.4: Capital Structure- Concept.
  • 9.5: Fixed and Working Capital- Concept and factors affecting their requirements.

Unit 10: Financial Markets:

(9th+10= 15 Marks)

  • 10.1: Financial Markets: Concept, Functions, and types.
  • 10.2: Money market and its instruments.
  • 10.3: Capital market and its types (primary and secondary), methods of floatation in the primary market.
  • 10.4: Stock Exchange- Functions and trading procedure.
  • 10.5: Securities and Exchange Board of India (SEBI) – objectives and functions.

Unit 11: Marketing Management:

(11th+12th= 15 Marks.)

  • 11.1: Selling and Marketing- Concept.
  • 11.2: Marketing Management- Concept.
  • 11.3: Marketing Functions.
  • 11.4: Marketing management philosophies.
  • 11.5: Marketing Mix – Concept and elements.
  • 11.6: Product – branding, labeling and packaging – Concept.
  • 11.7: Price- Concept, Factors determining the price.
  • 11.8: Physical Distribution – concept and components, channels of distribution: types, choice of channels.
  • 11.9: Promotion – Concept and elements; advertising concept, role, objections against advertising, personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role.

 

Unit 12: Consumer Protection:

(11th+12th= 15 Marks.)

  • 12.1: Concept and importance of consumer protection.
  • 12.2: Consumer Protection Act 1986:
  • Meaning of consumer
  • Rights and responsibilities of consumers Who can file a complaint against whom? Redressal machinery
    Remedies available.
  • 12.3: Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs).